In the real estate game, they say the key to success is always location, location, location. This may very well be true, but what location are they refereeing to? Are they talking about the location of their office, or perhaps they are talking about the location of the property being sold? While these are both very real possibilities, the more likely answer is that they are talking about the location of the advertising that is done for the agency and the properties that it offers. Granted, there are many ways today that you can get the message out about your properties listed, but some of the old fashioned ones are still the best if you use them effectively. While there is no way to tell you what the best location for your advertising is, we can offer a few tips as to what kind of materials you can use to get the attention of your potential buyers no matter where you choose to place your exposure materials.
Brochures & Handouts/Takeaways
Brochures for commercial or industrial spaces and takeaways or handouts for residential ones are still the best way for you to get the core facts, and even some more interesting information about the property out to the public. The best part of these materials is that you can literally place them anywhere your potential customers may be, and once they are in your potential’s hands they are going to be referenced many times, further pushpin them to making an acquisition decision. You just don’t get that with an email or web page.
Banners & Flags
These items are ideal for building awareness of your agency or for use with open houses, listing shows, and other mass gathering events. While they may seem a bit dated do not underestimate the importance they can carry or the impact that they can have. People are very visual, and a properly designed and placed banner is a great way to get their attention.
Signs & Decals
Perhaps the most effective of all of the materials are real estate signs and magnetic decals. These mainstays of the industry have long been the core of the real estate agents advertising efforts and for good reason. Signs are perfect for letting potential buyers know that the property is up for sale, who the agent is, and how much the asking price sits at currently. Decals are ideal for letting people know who the agents are, how they can be contacted, and what areas they serve when they are driving around town. Together these two items can provide all of the essential information that potential buyers need to get the buying process started on a property.
These are just a few ways that you can make the most efficient use of your real estate marketing materials. Great real estate marketing is about combining a wide variety of materials and making sure that they are exposed to your potentials at the right time and in the right place. Take the time to develop a comprehensive plan that works and you will see positive results in the form of faster and more profitable property turn over.