Easily, the hottest trend in any kind of technical marketing today, mobile marketing is something you need to know about. With so many people that are seemingly unable to put down their cell phones even for a second, it only makes sense to capitalize on the opportunity to market to them on these favorite devices.
Make sure your mobile ads are compatible against all platforms, cellular devices and more. Your business must stay accessible to as many mobile users as possible. By ensuring compatibility on all platforms, you maximize your exposure and your business’ ability to reach more customers via the devices they use the most.
Tie your marketing to big events or holidays. Special occasions can make your marketing really work. Give special vouchers to ladies only on Mother’s Day. Hold contests on big sporting event days to give your brand a presence. Give your clients a short code number where any person who send in a text message has a chance of winning.
Make your website easily navigable to mobile devices. While you may know your site works for larger computers and tablets, you need to be sure it will work for mobile phones as well. Test it using your own mobile device to see how it handles, and make any necessary changes.
Although slow to the start, mobile marketing is a great way to bring customers to your products. So do not panic. It just takes a little while longer to gain the trust of an on-the-go user since they don’t typically follow links all day long.
Remember when mobile marketing that not every mobile device is the same and thus the content you develop needs to cater to the general field and not anything overtly specific. For instance: Some people have slower connections than others, while others have smaller screen sizes. Be encompassing and not specific.
Split-test your landing pages to see which one performs better. This is a great tactic to use in your mobile marketing campaign because it allows you to quickly put the better material out there. By creating two unique landing pages and then using HubSpot tools, you can perform an A/B Split Test and find out which page to go with.
Make unsubscribing to your text messages or e-mails an easy and painless process. Remember that just because a customer is unsubscribing to your messages does not mean they no longer wish to be your customer. If you make unsubscribing a difficult or impossible task, your customers will lose respect for your company or brand.
Learn how mobile devices work so that you can design your site and ads accordingly to be an effective mobile marketer. Being familiar with a wide variety of devices will help you see things from the perspective of your customers.
Now that you see how mobile marketing can allow you to easily-reach the masses where they live, set a plan in motion so you can grab a little of the riches that others are already enjoying. People aren’t going to be putting down those cell phones any time soon!